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The 10th Anniversary Diamond Fashion Show Gala
This is not just a fashion show—it’s a movement. Join us for an unforgettable evening where First Responders step onto the runway to model confidence, courage, and resilience in a one-of-a-kind fashion gala.
For 10 years, First Response to Fashion has united community, style, and philanthropy to raise awareness and critical funding for PTSD therapies and research supporting our frontline heroes.
Behind the lights, the music, and the glamour lies a sobering truth.
The rise in crime, addiction, and the opioid crisis has placed unimaginable weight on our frontline workers.
Paramedics, officers, firefighters, doctors, and nurses bear witness to trauma daily—sometimes losing their own colleagues in the process.
These experiences often lead to PTSD, mental illness, and heartbreaking rates of suicide.
Every step on the runway is a step toward healing, awareness, and hope. Proceeds from the gala will support HiMARC (Heroes in Mind, Advocacy & Research Consortium) through the University of Alberta’s Faculty of Rehabilitation—funding life-saving PTSD research and therapy for those who serve us every day.
✨ Runway Show — First Responders modeling exclusive designer fashion
✨ Diamond Anniversary Atmosphere — 10 years of elegance, impact, and celebration
✨ Culinary Experience — Complimentary array of food and appetizers
✨ Vendor Showcase — Explore and shop looks fresh off the runway
✨ Community & Connection — Stand shoulder-to-shoulder with those making a difference
On September 20th, Sherwood Motorcars will transform into a stage of resilience, luxury, and unforgettable energy. Your presence fuels the mission: to support those who have given everything to protect us.